PROJECT
Science Fair Brand
& Campaign
STEM Adventure began as a custom embroidered patch for Emma Hutchinson Elementary School’s Science Fair and evolved into a complete visual identity for the event. I expanded the original concept across print, social media, environmental graphics and merchandise, creating a cohesive campaign designed to build excitement and recognition throughout the school.
01 / BRAND IDENTITY + CAMPAIGN
ROLE
Brand Design
Graphic Design
Campaign Design
STEM ADVENTURE
FEATURED CASE STUDY
From a Patch to a School-Wide Brand Experience
PROJECT
The project began with a request to create a custom embroidered patch for Emma Hutchinson Elementary School’s STEM Science Fair. Rather than treating the patch as a standalone graphic, I developed a visual direction that could become the foundation for a broader event identity.
THE CHALLENGE
The identity needed to appeal to elementary-aged students while remaining flexible enough to work across very different applications—from a small embroidered patch to posters, social media, merchandise and large-scale environmental graphics. Each piece needed to feel connected while still working effectively within its own format and production requirements.
DESIGN DEVELOPMENT
Building the Visual Identity
With the patch establishing the initial visual direction, I expanded the concept into a broader identity system built around bold typography, vibrant color, STEM-inspired iconography and character illustration. The system was designed to remain recognizable across different formats while providing enough flexibility to create new campaign materials as the event grew.
CAMPAIGN SYSTEM
From Identity to Event Experience
With the visual identity established, I extended the system across the full event campaign. The same typography, color palette, characters and STEM-inspired graphics were adapted across promotional, digital, environmental and merchandise applications, creating a consistent experience from the first event announcement through the day of the Science Fair.
CAMPAIGN APPLICATIONS
Bringing the Campaign to Life
The identity was applied across multiple touchpoints throughout the campaign, from event promotion and social media to large-format environmental graphics and merchandise. Each application was adapted to its format and production requirements while maintaining a consistent visual language.
ENVIRONMENTAL + EVENT
Large-format banners, event signage and campus graphics carried the identity into the physical school environment, turning the campaign into a recognizable on-site experience.
PROMOTION + SOCIAL
Building Excitement Before the Event
Posters and social media graphics extended the campaign beyond the physical campus, using the same visual system to build recognition and excitement leading up to the Science Fair.
MERCHANDISE
Extending the Brand Beyond the Event
The STEM Adventure identity was extended into apparel and promotional merchandise, adapting the campaign graphics for different products while maintaining a consistent visual connection to the event.
FINAL OUTCOME
One Identity. A Complete Event Experience
What began as a custom embroidered patch developed into a cohesive visual identity spanning event promotion, social media, environmental graphics, and merchandise. By adapting the original concept across different formats and production requirements, I created a consistent campaign that connected the school's Science Fair experience from initial promotion through the event itself.
