PROJECT
Sports Branding
& Apparel
Power Hour Hockey is a hockey training organization focused on helping players develop their skills and improve their game. Over more than a decade, I have supported the organization through brand development, apparel, jerseys and promotional graphics across its training programs and camps.
03 / SPORTS BRANDING + APPAREL
ROLE
Brand Design
Graphic Design
Apparel Design
POWER HOUR HOCKEY
FEATURED CASE STUDY
Evolving a Brand Alongside the Organization
PROJECT
Throughout my long-standing collaboration with Power Hour Hockey, I have helped evolve and expand its visual identity as the organization itself has grown. Beginning when Power Hour was primarily a hockey camp, I developed new logos, visual styles and graphics as its programs expanded, extending the brand across hockey jerseys, T-shirts, hats, skate covers, camp apparel and social media.
THE CHALLENGE
As Power Hour grew from its early camp programs into a larger hockey organization with professional partnerships, its visual needs grew with it. New programs, camps, apparel and partnerships required distinct graphics while still maintaining a recognizable Power Hour identity. My role has been to develop and adapt that visual language across a wide range of applications while preserving continuity with the established brand.
BRAND IDENTITY
As Power Hour expanded, I developed new logos and visual identities for its growing range of programs, camps, and training initiatives. Each was designed with its own character and purpose while retaining visual connections to the broader Power Hour brand.
HOCKEY JERSEYS
Across multiple seasons, I created numerous hockey jersey designs for Power Hour's programs, camps, and training initiatives. Each jersey extended the identity across the complete garment, incorporating primary graphics, sleeve treatments, partner branding, and other design elements into a cohesive uniform.
PARTNERSHIP APPLICATIONS
As Power Hour's professional partnership applications expanded, I adapted its visual identity to incorporate partner branding across apparel and promotional graphics while maintaining Power Hour's established look and feel.
APPAREL & MERCHANDISE
The expanded identity was carried across training apparel, headwear, and specialty hockey accessories, adapting the graphics to different products, decoration methods, and production requirements.
OUTCOME
What began as a visual identity for hockey camps has evolved into a broader brand system supporting multiple programs, partnerships, and merchandise applications. As Power Hour has grown, the design work has maintained a recognizable visual connection across each new initiative.
