PROJECT
Tri-Fold Brochure Redesign
For Home Therapy Solutions, I redesigned an existing marketing brochure to create a warmer, more approachable presentation of its in-home physical therapy services. The redesign focused on improving readability, organizing information, and developing an uplifting visual direction that emphasized recovery, independence and quality of life.
06 / MARKETING COLLATERAL + PRINT DESIGN
ROLE
Graphic Design
Marketing Collateral
Print Production
HOME THERAPY SOLUTIONS
FEATURED CASE STUDY
From Clinical to Approachable
PROJECT
Home Therapy Solutions needed a redesign of its existing tri-fold marketing brochure. The original piece was text-heavy and had a clinical appearance that did not fully communicate the company's focus on helping patients regain independence and improve their quality of life.
THE CHALLENGE
The challenge was to transform the brochure into a warmer, more inviting marketing piece while preserving essential service information. The redesigned layout needed to improve readability for an older audience and communicate a more positive message about recovery and independent living.
DESIGN APPROACH
Creating a More Positive Visual Message
I shifted the brochure's visual direction toward recovery, independence, and quality of life. Using the client's existing brand colors, I introduced softer graphic elements, uplifting photography, and a more organized information hierarchy. I also developed the tagline “So You Can Chase Giggles, Not Pain” to reinforce the message of living well and staying active.
BROCHURE APPLICATION
Bringing the Design into the Patient Experience
The completed brochure was designed to serve as an approachable introduction to Home Therapy Solutions and its services. The refreshed layout combined clear information, welcoming imagery, and an uplifting message in a compact printed format suitable for distribution to patients and prospective clients.
FINAL OUTCOME
A More Welcoming Approach to Patient Communication
The redesigned brochure gave Home Therapy Solutions a warmer, more approachable way to communicate its services. The client responded enthusiastically to the updated design, and the brochure was reordered multiple times. By combining an uplifting message with improved readability and a more organized layout, the finished piece became a valuable marketing tool for the company.